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Binke Lenhardt, Crossboundaries Co-Founder, was invited by the Financial Times to speak at the 18th Zhejiang Investment & Trade Symposium (ZJITS) on 9th June 2016 in Ningbo, Zhejiang Province, China.
ZJITS is an annual comprehensive foreign economic and trade exchange hosted by the People's Government of Zhejiang Province. Now in its 18 year since 1999, it is a large-scale domestic conference covering investment and negotiation, trade exhibition, conference and forum, introduction and exchange of talents.
As the only representative from the Creative Industries, Binke contributed to the panel “Booming in a Slower Economy: A Glance at Zhejiang’s New Strategic Industries.” In response to the economic slowdown in sectors such as manufacturing, each panelist provided insights related to the broader context of his/her own industry on how to generate new sources of growth, from High-end Equipment Manufacturing, Internet of Things, Information Technology, Creative Industry, etc.
Crossboundaries & Zhejiang
“Zhejiang should focus on its inner advantages, its rich cultural and natural resources. In general, culture booms cities and areas, which is beneficial for recruiting talents and generating tourism revenue. As a result, this can create a thriving brand to attract foreign investment and collaboration. The creative industries have to be part of that development as they feed into the already existing open platform in Zhejiang.”--- Binke Lenhardt