39/52 PROJECTS

Program Outline

Program In Detail

Initial Volume

Fragmented Volume

Circulation Improvement

Materials And Colors

1st floor plan

2nd floor plan

Open Office Perspective

Project: Creative Loft

Client:
Location:
Beijing, China
Program:
Office Buildings
Area:
800sqm
Time:
February 2010—November 2010
Status:
Completed
Partners:
Binke Lenhardt, Hao Dong
Team:
Crossboundaries,Beijing
Photographer:
Judy Zhou

In a single building, three companies work side by side. An advertising company, a soap opera think tank, and a rehearsal studio for an experimental theater group. While being independent from each other, the services are shared. The design achieves a unified result for the different functions and needs, transmitting a single brand image.

A unified brand image

Spaces of each and every dimension, height and proportion sit behind an ordinary facade. Preserving the characteristics of the spaces, each different from the next, of load bearing walls, steel structure and roofs of varying pitches. Brought together with a reconfigured circulation, by relocating a stair, that presented the opportunity of adding two roof terraces to the building.

Applying colour, material and lighting, layered over the spatial constraints we created unifying design strategies. Red on the walls solidifies the connection of the common spaces, with cement based self-levelling flooring, while oak is applied on the floors of offices and theatre.