43/52 PROJECTS

Project: Marvel Fashion Store Visual Identity

Client:
Location:
Beijing, China
Program:
Retail Stores
Area:
115sqm
Time:
March- May 2011
Status:
Completed
Partners:
Binke Lenhardt, Hao Dong
Team:
Crossboundaries,Beijing
Photographer:
Judy Zhou

Marvel coincides with the meaning of the brand name.

The Logo itself was derived from the interior of the store. The weaving red line produces the shape of an “M”, mimicking the rails of curtains in the ceiling.

The Logo is seen on two folds. One, shaped like the ribbon on a present, it signifies mystery, surprise and wonder. Two, like the ears of a bunny, it is both pure and exotic; like the bunny girls.
The logo represents the values of the fashion industries: a feeling of freshness and an irresistible allure.
For males and females alike, it leaves an impressionable memory.