DATA
Project: BMW HVC LOUNGE
Client: BMW China
Program: commercial
Location: various
Design period: February – March 2012
BMW HVC LOUNGE
A refreshed way of thinking about the High Value Customer experience.
The design for the High Value Customer Lounge is more than just an interior, but an organizational system that integrates a diversity of functions into one continuous furniture element. Defining and structuring the area around the HVC Lounge, it is offering personalization and a diverse experience for each customer.
CREDITS
Partners in Charge: Binke Lenhardt, DONG Hao
Team: Crossboundaries, Beijing
Identity by systematization
A refreshed way of thinking about the High Value Customer experience. Like the design of BMW cars provides a consistent identity by systematization, this concept generates a modular system of elements that can be placed together in various configurations. It is adjustable, depending on room dimensions, window and door openings, layout and program requirements.
Combining functions into a flowing system that include: welcome area, work area and leisure area. Each dealership can customize their HVC lounge from the proposed material palette, alongside that the customer can personalize their experience with adjustable lighting, color, room temperature and music.
