Kids Design Week 751 D Park Event and Exhibition Design. Fantastical dialogue with kids, for kids

In 751, one of Beijing’s former industrial parks, now a hub for the creative business community, Kids Design Week set stage for an interdisciplinary communication platform, bringing together parents, educators and psychologists, as well as designers and child industry professionals to exchange perspectives and change their conventional ways of thinking.

The theme “Grow Down, Shrink Up” invited children and grown-ups to swap roles, split into workshops & activities, salons, exhibitions & art installations, across a variety of topics, for which Crossboundaries’ developed a framework that linked space and program. The open space, rigidly ordered by a grid of concrete columns was reimagined as a fantastical play-scape for kids and adults.

A pure white ribbon drew visitors in the space with spiral-like movements, changing directions it turned into a path forming a succession of activities, games and discoveries at each step. Out of the path, the ribbon re-emerged in key moments, sometimes becoming backdrop for art, other times defining partitions for functional areas.